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Video-Led Demand Generation for High Growth Cybersecurity Companies

Get your leaders and expertise on camera and in front of your most ideal customers so you can build trust at scale. mostbet

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Cybersecurity brands we have helped scale 1win

CASTRA
Sans
Halcyon
SecurityScorecard
Mainer
CASTRA
Sans
Halcyon
SecurityScorecard
Mainer
New Reality

Video content is a blue ocean for demand generation

We now live in a video-led attention economy, and cybersecurity decision makers are consuming more video than ever. pinup casino

1.1m

There are an estimated 1.1m active cybersecurity decision makers actively using LinkedIn.

6.5 Hours

The average cybersecurity decision maker spends about 6.5 hours a week consuming content.

4x

Short and medium form video content gets 4x as much engagement as static content.

Your audience is watching more video and reading less static content

Leverage your experts and security leaders to promote your brand on video.
Play Icone

Users retain 95% of what they see on video

Budget holders are consuming more short form video

Video enabled funnels convert 3x better that static only

Learn More
Play Icone

Recent Work

Video Engineered for Building Trust with Your ICPs

HighLight
HighLight
HighLight
SpotLight
Expert Clip

Benefits

Before + After Video Marketing

Not Enough Inbound

Relying largely on
referrals or outbound
sales efforts

Too Many Tire Kickers

Leads are not qualified
and are wasting your sales teams time

Low Brand Awareness

Need more visibility from your ICPs to hit your growth goals

Video Hard to Produce

Tried video but it was
hard to produce, low
quality, or inconsistent

Poor Paid Search ROI

Not happy with the return
on your paid demand
capture programs

Consistent Demand

Dependable lead source
with a pipeline that can
support your goals

Pre-Sold Prospects

Your ICPs are chasing
you down to set up
demos and consultations

Top of Mind

Transform from being just
another vendor to a
recognized thought leader

Seamless Video Distribution

Video content efficiently
created and distributed
across social media

4-5x ROI on Paid Search

Videos promoted and in front
of your ICPs with a
consistent ROI

Benefits

Before + After Video Marketing

Not Enough Inbound

Relying largely on referrals or outbound sales efforts

Consistent Demand

Dependable lead source with a pipeline that can support your goals

Too Many Tire Kickers

Leads are not qualified and are wasting your sales teams time

Pre-Sold Prospects

Your ICPs are chasing you down to set up demos and consultations

Low Brand Awareness

Need more visibility from your ICPs to hit your marketing goals

Top of Mind

Transform from being just another vendor to a recognized thought leader

Video Hard to Produce

Tried video but it was hard to produce, low quality, or inconsistent

Seamless Video Distribution

Video content efficiently created and distributed across social media

Poor Paid Search ROI

Not happy with the return on your paid demand capture programs

4-5x ROI on Paid Search

Videos promoted and in front of your ICPs with a consistent ROI

What We Do

We make video production easy for your team and highly effective

Content strategies from industry experts

Our deep expertise in cybersecurity allows us to curate topics, outlines, and scripts that resonate with your ICP.

Simplified video Production

We are the easy button for video marketing. Everything remote from your office or home studio.

LinkedIn distribution that grows pipeline

Consistent video on LinkedIn won’t only grow your following it can become your most valuable lead channel.

Products

We create videos that build trust

Our video stack has been refined to match modern cybersecurity content preferences and buying behavior.
Products

We create videos that build trust

Our video stack has been refined to match modern cybersecurity content preferences and buying behavior.

VIDEO TYPE

EXPERTCLIP

1-3 minute branded video clips featuring SME’s with animated title, captions and standard b-roll. Geared towards providing high-level insights at scale. Ideal for quick and professional clips from podcast as well as LinkedIn nurturing campaigns. LinkedIn description included.

CREATOR EFFORT: LOW

IDEAL FOR

  • Brand Awareness
  • High-Level Insights
  • Top of Mind Recall

USE CASE

  • Podcast Clips
  • Webinar Clips
  • Quick Insights
  • Breaking News

DISTRIBUTION

  • LinkedIn
  • YouTube
  • Instagram
  • Syndicates
Play Video

Demand Creation

Demand Capture

VIDEO TYPE

EXPERTCLIP

1-3 minute branded video clips featuring SME’s with animated title, captions and standard b-roll. Geared towards providing high-level insights at scale. Ideal for quick and professional clips from podcast as well as LinkedIn nurturing campaigns. LinkedIn description included.

Play Video

Demand Creation

Demand Capture

CREATOR EFFORT: LOW

IDEAL FOR

  • Brand Awareness
  • High-Level Insights
  • Top of Mind Recall

USE CASE

  • Podcast Clips
  • Webinar Clips
  • Quick Insights
  • Breaking News

DISTRIBUTION

  • LinkedIn
  • YouTube
  • Instagram
  • Syndicates

VIDEO TYPE

HIGHLIGHT

60-90 second short form videos with high quality motion graphics and branding, designed to catch attention, built trust, and driving prospects towards longer form content and key landing pages. These can be pulled from SpotLight videos and Podcasts, as well as be recorded individually.
CREATOR EFFORT: LOW-MEDIUM

IDEAL FOR

  • Brand Awareness
  • Demand Creation
  • Value Prop Testing

USE CASE

  • Education
  • Industry Trends
  • Reaction Videos
  • Expert Interviews

DISTRIBUTION

  • LinkedIn
  • YouTube
  • Instagram
  • Syndicates
Play Video

Demand Creation

Demand Capture

VIDEO TYPE

HIGHLIGHT

60-90 second short form videos with high quality motion graphics and branding, designed to catch attention, built trust, and driving prospects towards longer form content and key landing pages. These can be pulled from SpotLight videos and Podcasts, as well as be recorded individually.
Play Video

Demand Creation

Demand Capture

CREATOR EFFORT: LOW-MEDIUM

IDEAL FOR

  • Brand Awareness
  • Demand Creation
  • Value Prop Testing

USE CASE

  • Education
  • Industry Trends
  • Reaction Videos
  • Expert Interviews

DISTRIBUTION

  • LinkedIn
  • YouTube
  • Instagram
  • Syndicates

VIDEO TYPE

SPOTLIGHT

5-10 minute educational videos with motion graphics for visual storytelling, featuring with your leaders and experts, optimized to move prospects further down the funnel with deeper insights. Commonly used in place of e-books, white papers, and long-form blogs.
CREATOR EFFORT: MEDIUM

IDEAL FOR

  • Demand Creation
  • Demand Capture
  • Key Decision Makers
  • SEO

USE CASE

  • Thought Leadership
  • Technical Insights
  • Use Cases
  • Emerging Trends

DISTRIBUTION

  • LinkedIn
  • YouTube
  • Syndicates
  • Website
Play Video

Demand Creation

Demand Capture

VIDEO TYPE

SPOTLIGHT

5-10 minute educational videos with motion graphics for visual storytelling, featuring with your leaders and experts, optimized to move prospects further down the funnel with deeper insights. Commonly used in place of e-books, white papers, and long-form blogs.
Play Video

Demand Creation

Demand Capture

CREATOR EFFORT: MEDIUM

IDEAL FOR

  • Demand Creation
  • Demand Capture
  • Key Decision Makers
  • SEO

USE CASE

  • Thought Leadership
  • Technical Insights
  • Use Cases
  • Emerging Trends

DISTRIBUTION

  • LinkedIn
  • YouTube
  • Syndicates
  • Website

VIDEO TYPE

SPECLIGHT

Similar to an explainer video, these 1-2 minute videos are used to communicate your product and/or services features and benefits. Powerful Motion graphics, animated infographics, voice over, and sound design are used to educate and inspire your audience.
CREATOR EFFORT: NO CREATOR REQUIRED

IDEAL FOR

  • Demand Capture
  • Technical Audiences
  • Conversion Funnels

USE CASE

  • Explainer Videos
  • Product Overviews
  • Solution Overviews
  • Features & Benefits

DISTRIBUTION

  • LinkedIn
  • YouTube
  • Syndicates
  • Website
Play Video

Demand Creation

Demand Capture

VIDEO TYPE

SPECLIGHT

Similar to an explainer video, these 1-2 minute videos are used to communicate your product and/or services features and benefits. Powerful Motion graphics, animated infographics, voice over, and sound design are used to educate and inspire your audience.
Play Video

Demand Creation

Demand Capture

CREATOR EFFORT: NO CREATOR REQUIRED

IDEAL FOR

  • Demand Capture
  • Technical Audiences
  • Conversion Funnels

USE CASE

  • Explainer Videos
  • Product Overviews
  • Solution Overviews
  • Features & Benefits

DISTRIBUTION

  • LinkedIn
  • YouTube
  • Syndicates
  • Website

VIDEO TYPE

BRANDLIGHT

These are in-person shoots that are designed to showcase your. These are shot by professional videographers and can range from capturing an in person event to shooting high-quality videos with your team on camera. Ideal for capturing the energy and passion driving your brand.
CREATOR EFFORT: LOW

IDEAL FOR

  • Brand Awareness
  • Top of Mind Recall
  • Retention

USE CASE

  • Corporate Video
  • Trade Shows
  • Events
  • Behind the Scenes

DISTRIBUTION

  • LinkedIn
  • YouTube
  • Instagram
Play Video

Demand Creation

Demand Capture

VIDEO TYPE

BRANDLIGHT

These are in-person shoots that are designed to showcase your. These are shot by professional videographers and can range from capturing an in person event to shooting high-quality videos with your team on camera. Ideal for capturing the energy and passion driving your brand.
Play Video

Demand Creation

Demand Capture

CREATOR EFFORT: LOW

IDEAL FOR

  • Brand Awareness
  • Top of Mind Recall
  • Retention

USE CASE

  • Corporate Video
  • Trade Shows
  • Events
  • Behind the Scenes

DISTRIBUTION

  • LinkedIn
  • YouTube
  • Instagram
Realtime Video Analytics

Realtime analytics at your fingertips

Powerful, self-serve and growth analytics that measure content engagement to ROI

Track your social growth

Monitor your LinkedIn ICP followers for both your company and creator pages in one simple view.

Grow your company following for brand awareness

More creator followers equate to more influence

Track your ICP followers for enhanced targeting

Track your social growth

Monitor your LinkedIn ICP followers for both your company and creator pages in one simple view.

Grow your company following for brand awareness

More creator followers equate to more influence

Track your ICP followers for enhanced targeting

Measure your content engagement

Gain marketing and sales insights by studying which content gets the most views and engagement.

Grow top line views to improve conversion metrics

Video completions indicate high interest from your ICPs

Measure cost per view to maximize content ROI

Measure your content engagement

Gain marketing and sales insights by studying which content gets the most views and engagement.

Grow top line views to improve conversion metrics

Video completions indicate high interest from your ICPs

Measure cost per view to maximize content ROI

Track opportunities and leads in real time

Track LinkedIn leads and provide your sales team with powerful data to supplement their outreach efforts

Track website conversions from LinkedIn video views

Direct response leads displayed in one view

Live feed of high engagement users for your BDRs

Track opportunities and leads in real time

Track LinkedIn leads and provide your sales team with powerful data to supplement their outreach efforts

Track website conversions from LinkedIn video views

Direct response leads displayed in one view

Live feed of high engagement users for your BDRs

Simplify your reporting and improve attribution

The only reporting tool optimized for cybersecurity demand gen.
Schedule Demo

Customer Testimonial

Halcyon employed a LinkedIn video content & distribution strategy to educate their Ideal Customer Profiles and drive demand at scale.

Learn More

$0.75

Per Video Completion

81 Hours

Watch Time Over Two Months

5,000+

ICP Video Completions

Learn More

Customer Testimonial

MainNerve pivoted from a failing Google CPC strategy to a LinkedIn inbound video demand gen program that transformed its business.

Learn More

$5m

Pipeline Created

$1.45

Costs Per Video Completion

360k

Video Views

Learn More

Frequently asked questions

Common questions our customer have asked before starting.

Depending on your needs and what marketing resources you already have in house, we are here to help you develop content roadmaps, topics, scripts, record + produce video content, and distribute it on LinkedIn. We can do it all soup to nuts or just handle the video production + distribution.

Our video program is the most efficient and effective on the market. We ask that your subject matter expert(s) show up once a quarter for content strategy planning (1-2 hours). From there we meet with you as little as once a month for an hour for your content interviews/recordings. Afterwards we are off to producing content for your review prior to distribution.

We measure 5 primary metrics to measure client results. These include video views, content engagement (video completions), branded searches to your website, ideal customer opportunities, and pipeline. Each result builds on one another, ultimately helping increase demand.

For those just getting started and wanting to increase brand awareness our a la carte video content starts at $8,500 (monthly minimum) and our demand generation packages range anywhere from $15k – $50k depending on your content needs and growth goals.

We always encourage shooting with a mirrorless camera so your content stands out but no fancy equipment required, we simply send you a plug and play USB powered 4K webcam, lighting, and a studio mic. The rest of the video production magic happens on our end. (Green screens are optional for virtual backgrounds).

Through our BrandGen Analytics platform we offer easy to digest and comprehensive real time reporting on the effectiveness of your campaigns. This includes measuring your content trends, leads generated, and reporting real time engagement data to help enable your sales teams.

Frequently asked questions

Common questions our customer have asked before starting.

Depending on your needs and what marketing resources you already have in house, we are here to help you develop content roadmaps, topics, scripts, record + produce video content, and distribute it on LinkedIn. We can do it all soup to nuts or just handle the video production + distribution.

Our video program is the most efficient and effective on the market. We ask that your subject matter expert(s) show up once a quarter for content strategy planning (1-2 hours). From there we meet with you as little as once a month for an hour for your content interviews/recordings. Afterwards we are off to producing content for your review prior to distribution.

We measure 5 primary metrics to measure client results. These include video views, content engagement (video completions), branded searches to your website, ideal customer opportunities, and pipeline. Each result builds on one another, ultimately helping increase demand.

For those just getting started and wanting to increase brand awareness our a la carte video content starts at $8,500 (monthly minimum) and our demand generation packages range anywhere from $15k – $50k depending on your content needs and growth goals.
We always encourage shooting with a mirrorless camera so your content stands out but no fancy equipment required, we simply send you a plug and play USB powered 4K webcam, lighting, and a studio mic. The rest of the video production magic happens on our end. (Green screens are optional for virtual backgrounds).
Through our BrandGen Analytics platform we offer easy to digest and comprehensive real time reporting on the effectiveness of your campaigns. This includes measuring your content trends, leads generated, and reporting real time engagement data to help enable your sales teams.

Insights

Insights

Our latest cybersecurity marketing insights

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Our Leadership Team

Team0

Alano Vasquez

CEO | Head of
Video Demand Gen
Team 2

Nick Branda

Director of
Demand Generation
Team 3

Danielle Duclos

Sr. Content Strategist

Team 4

Trisha Brimmer

Creative Director

Team 5

Wesley Bode

Video Strategist

Team 6

Yaroslav Bral

Head of
Motion Graphics

Team 7

Ivan Plotnikov

Video Editor Manager

Team 8

Mayra Plata

Project Coordinator

Contact us

Let’s get your cybersecurity team on video together!

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    Contact us

    Let’s get your cybersecurity team on video together!

    ABOUT CYBERWHYZE

    2530 J St. Suite 300
    Sacramento, CA

    T: (916) 471-4591

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