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TRANSFORM YOUR EXPERTS INTO trusted industry voices through strategic video marketing
Turn Expertise Into Influence
In markets where buyers spend 70% of their journey seeking trusted guidance, most companies focus their budgets on bottom-funnel tactics. We transform your experts into the trusted voices buyers seek during their critical research phase.
Helping experts build trust across cybersecurity, enterprise technology, and AI:
The Trust Gap Is Costing You Opportunities
Your buyers are actively searching for trusted expertise while your most valuable experts remain hidden behind corporate messaging and product pitches.
The Market Reality
70%
of B2B buying decisions are influenced by pre-purchase research
73%
of marketing budgets are spent on bottom-funnel tactics.
92%
of buyers more likely to purchase after engaging with trusted advisors
6.8
months average research time before first vendor contact
Industry-Specific Trust Challenges
Cybersecurity
& Risk Management
& Risk Management
- 20,000+ vendors competing for attention
- 82% of security professionals report "vendor fatigue"
- 4 out of 5 security leaders auto-reject vendor outreach
Enterprise Technology
& Infrastructure
& Infrastructure
6-10 decision-makers involved in purchases | 78% of enterprise buyers struggle to differentiate solutions | 65% of failed projects attribute failure to trust issues
Artificial Intelligence
& Machine Learning
& Machine Learning
79% of executives express concern about AI vendor claims | 72% of organizations prioritize trust in vendor selection | 3.5x higher success rates with trusted vendors
video marketing outcomes
Tailored to your goals
We help your internal experts become recognized authorities through strategic video content that builds trust, generates demand, and enables sales.
Build Your Brand
We create omnipresent recognition by showcasing your experts across channels, establishing trust before competitors enter the conversation.
Generate Demand
We turn viewers into prospects through expert content that educates first and sells second, creating warmer, more qualified pipeline.
Enable Sales
We equip your team with content that overcomes objections, shortens sales cycles, and turns cold outreach into warm conversations.
From Hidden Experts to
Trusted Authorities
See how expert-led video bridges the Trust Gap:
Before
01
Technical expertise trapped inside your organization
02
Generic corporate content with 1-2% engagement rates
03
Rising costs for bottom-funnel marketing tactics
04
Cold outreach ignored by 80% of prospects
05
Competitors defining market conversations
After
01
Your perspectives shaping market thinking
02
Warm outreach with 50%+ response rates
03
40% reduction in customer acquisition costs
04
Your experts recognized as trusted industry voices
05
Authentic content achieving 15-20% engagement rates
INDUSTRIES WE SERVE
We've developed specialized expertise in three key verticals, each with unique trust challenges and opportunities.
Cybersecurity
& Risk Management
& Risk Management
In an industry with 20,000+ vendors in cybersecurity, we help your experts build trust—without compromising security.
Enterprise Technology
& Infrastructure
& Infrastructure
We translate complex technology solutions into compelling stories that build credibility with enterprise buying committees.
Artificial Intelligence
& Machine Learning
& Machine Learning
We help AI companies communicate sophisticated capabilities in ways that build trust and demonstrate real-world impact.
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Ready to Close the Trust Gap?
Let’s turn your experts into the voices your buyers trust.
Reallocate for Trust,
Not Just Reach
The most successful companies aren't just spending more—they're optimizing existing resources to build trust earlier in the buyer journey.
Expert-Led Video
Google Ads
Static Content
Cost Per Engagement
$0.55-$1.25
$50-$100
$15-$25
Engagement Rate
15-20%
0.5-1%
1-2%
Sales Cycle Acceleration
40%
Minimal
10%
Longevity
6-12 months
24-48 hours
30-90 days
Expert-Led Video
Cost Per Engagement
$0.55-$1.25
Engagement Rate
15-20%
Trust Building Impact
Sales Cycle Acceleration
40%
Longevity
6-12 months
Google Ads
Cost Per Engagement
$50-$100
Engagement Rate
0.5-1%
Trust Building Impact
Sales Cycle Acceleration
Minimal
Longevity
14-48 hours
Static Content
Cost Per Engagement
$15-$25
Engagement Rate
1-2%
Trust Building Impact
Sales Cycle Acceleration
10%
Longevity
30-90 days
Our clients typically see optimal results by reallocating:
20-30%
from bottom-funnel tactics to expert-led video
15-25%
from static content production to video content
10-15%
from generic advertising to targeted video distribution
This isn't about eliminating channels—it's about optimizing your marketing mix for how buyers actually make decisions today.
+252%
more engagement after shifting from static to video.
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"We created over 125 video assets in under 6 months and got more engagement than any of our other content. We also generated over 600 sQL’s in the first 90 days of the content being shared on social and with our content syndication partners"
- STEVEN SODERBERG, LENOVO
The Easy Button for
Expert-Led Video
Your experts are busy solving complex problems—they don't have time for complicated marketing processes. We handle everything.
Our White-Glove Process:
1.
Strategic Planning
We align content with your business goals and expert positioning
2.
Create Strategic Content
We create video content that highlights your expertise and resonates with your audience.
3.
Professional Production
We create standout content that reflects your brand
4.
Strategic Distribution
We ensure your content reaches decision-makers where they spend time
Complete Performance Visibility
Our video intelligence platform provides real-time tracking of your video marketing performance:
Video completion rates by target account
Engagement metrics across platforms
Pipeline influence visibility
Full attribution to demonstrate ROI
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The Easy Button for
Expert-Led Video
Your experts are busy solving complex problems—they don't have time for complicated marketing processes. We handle everything.
cybersecurity
275% increase in branded search and 40% reduction in cost per lead by positioning experts as trusted voices in ransomware protection.
Enterprise
635+ leads in 30 days and tens of millions in pipeline by transforming technical experts into recognized voices in edge computing.
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Artificial intelligence
Reduced unnecessary content and distribution spend by 65% and reallocated our content budget to a video first approach. The video marketing process is not only easy, but also fun and highly effective.
Common Questions
How do you measure trust-building activities?
We track metrics that matter in today's complex buying environments: branded search growth, video engagement from target accounts, pipeline influence, and sales outreach response rates—giving you visibility into trust development over time.
Our experts are technical, not marketers. Will this work?
That’s exactly the point. Buyers want to hear from genuine experts, not polished marketers. Our process is designed to bring out authentic expertise in a compelling way, without making your people uncomfortable.
Does this mean we should stop our current marketing activities?
Absolutely not. The most successful approach integrates expert-led video with your existing channels. We typically recommend strategic reallocation rather than replacement—shifting portions of underperforming spend to trust-building initiatives. Many clients find that expert video actually enhances performance of their other channels.
Today's buyers are notoriously skeptical. Will this actually reach them?
Professional buyers are skeptical of vendor pitches, not valuable expertise. By leading with education instead of product, you bypass the vendor fatigue filter and establish credibility before making an ask.
Start Building Trust at Scale
Transform your experts into your most powerful marketing asset in a market where trust makes all the difference.