Attract more ideal customers
and accelerate sales cycles
with expert-led video content.
Helping Cybersecurity & Tech Companies
Attract more ideal customers and accelerate sales cycles with expert-led video content.
We help you create demand and shorten the buying cycle with video content that security decision makers want to consume.
Cybersecurity brands we have helped scale
The competition is stiff
Cybersecurity marketing is becoming
more competitive each year.
Cybersecurity marketing is becoming more competitive each year.
Cybersecurity decision makers are inundated with vendors and bombarded with sales and marketing content each day.
The average cybersecurity purchasing decision can take 6-12 months and over 13 pieces of content.
Since 2022, cybersecurity Google Ads costs have increased 35% YOY and are expected to rise more in 2024.
Rise above the noise with video content that
grows your pipeline.
Rise above the noise with video content that grows your pipeline.
Video has proven to build trust quicker than any other form of content.
Leverage your expertise at scale
Stand out from the competition
Speed up the buyer journey
Leverage your expertise at scale
Stand out from the competition
Speed up the buyer journey
Video Stats
Video content engineered to convert. 
The right mix of video content, distributed strategically on LinkedIn has consistently proven to out perform traditional paid advertising.
3x
Quicker buyer journey when using video
225%
increase in monthly branded searches
95%
of information retained with video vs 10% of written
$0.95
average cost of full video completion
Video Stats
Video content engineered to convert.
The right mix of video content, distributed strategically on LinkedIn has consistently proven to out perform traditional paid advertising.
3x
quicker buyer journey when using video
225%
increase in monthly branded searches
95%
of information retantied with video vs 10% of written
$0.95
average cost of full video completion
We can help if...
You need more ready-to-convert leads
Prospects that regularly consume your video content come in more qualified.
Your brand awareness is low
Targeted LinkedIn video content captivates audiences, significantly boosting your brand's visibility and recall.
Creating quality content is difficult
Engaging your experts enables us to craft strategic, authentic, technically sound content.
You are tired of the status quo
Expand beyond traditional marketing methods and explore bold, creative video storytelling.
You want to accelerate buyer journey
Video content is proven to build trust faster, resulting in a shorter buyer journey.
Your written content isn’t converting
If your blogs, ebooks, and white papers aren’t delivering like they used to, video may be the answer.
We focus on content that performs. That’s it.
Video Content
We leverage your experts to create video content that grabs attention and educates prospects at scale.
NicheFunnelsTM
Highly targeted landing pages that leverage strategic storytelling focused on converting ideal prospects.
LinkedIn ABM
Laser focused content distribution to target accounts and key decision makers on LinkedIn.
We create videos that build trust.
Our video stack has been refined to match modern cybersecurity content preferences and buying behavior.
Video HighLightsTM
Easy to digest short
form video (1-3 minutes) focused on capturing and retaining attention.
Video SpotLightsTM
Educational video (5-10 minutes) that demonstrate your thought leadership in a visually compelling fashion.
Webinars
Interactive presentations, discussions, and learning, led by your experts with the goal of creating highly qualified leads.
Explainer Videos
Short, engaging video that leverages storytelling to clearly and effectively communicates your offering.
LinkedIn Ad Videos
Conversion focused video content, leveraging positioning and storytelling to influence key decision makers.
Video HighLightsTM
Easy to digest short
form video (1-3 minutes) focused on capturing and retaining attention.
Video SpotLightsTM
Educational video (5-10 minutes) that demonstrate your thought leadership in a visually compelling fashion.
Webinars
Interactive presentations, discussions, and learning, led by your experts with the goal of creating highly qualified leads.
Explainer Videos
Short, engaging video that leverages storytelling to clearly and effectively communicates your offering.
LinkedIn Ad Videos
Conversion focused video content, leveraging positioning and storytelling to influence key decision makers.
See how we have helped our clients
become thought leaders.
See how we have helped our clients become thought leaders.
SpotLight0|How to Spot a Real Pentest vs a Fake One
SpotLight0|How Edge Computing is Reshaping the Future
Our Process
How we turn your cybersecurity expertise into thought leader video.
01
Content Strategy
We start by developing attention worthy topics, scripts, and outlines to engage your audience.
02
Video Recording
Next we interview and record your experts remotely from the comfort of your home/office.
03
Video Production
Your dedicated video editing team applies sound, b-roll, and motion graphics to bring your video to life.
04
Funnel Creation
We create high conversion
landing pages that help you build trust with your prospects.
05
LinkedIn Ads
Custom audience targeting is setup in LinkedIn to ensure your content attracts ideal customers.
06
Ad Optimization
We obsessively monitor and evaluate content and ad performance to maximize ROI.
How we turn your cybersecurity expertise into thought leader video.
01
Content Strategy
We start by developing attention worthy topics, scripts, and outlines to engage your audience.
02
Video Recording
Next we interview and record your experts remotely from the comfort of your home/office.
03
Video Production
Your dedicated video editing team applies sound, b-roll, and motion graphics to bring your video to life.
04
Funnel Creation
We create high conversion landing pages that help you build trust with your prospects.
05
LinkedIn Ads
Custom audience targeting is setup in LinkedIn to ensure your content attracts ideal customers.
06
Ad Optimization
We obsessively monitor and evaluate content and ad performance to maximize ROI.
Cyberwhyze built us a scalable demand gen program with video content that performs.
COO, MainNerve
Insights
Our latest cybersecurity marketing insights
Frequently asked questions
Common questions our customer have asked before starting.
No fancy equipment required, we simply send you a plug and play USB powered 4K webcam, lighting, and a studio mic. The rest of the video production magic happens on our end. (Green screens are optional for virtual backgrounds).
Our video program is the most efficient and effective on the market. We ask that your subject matter expert(s) show up once a quarter for content strategy planning (1-2 hours). From there we meet with you as little as once a month for an hour for your content interviews/recordings. Afterwards we are off to producing content for your review prior to distribution.
LinkedIn has proven to yield the best ROI for cybersecurity content consumption and conversion. We are able to deliver your thought leadership at scale at a fraction of the cost of Google Ads or paid syndication.
We recommend creating content for each stage of the buyer journey in order to grow your brand awareness and capture leads. This includes creating at least 1-2 hours of content including SpotLight videos, HighLight Videos, Ad Videos, and Webinars.
We measure 5 primary metrics to measure client results. These include video views, content engagement (video completions), branded searches to your website, ideal customer opportunities, and pipeline. Each result builds on one another, ultimately helping increase demand.
For those just getting started and wanting to increase brand awareness our a la carte video content starts at $6,500 (monthly minimum) and our demand generation packages range anywhere from $10k – $30k depending on your content needs and growth goals.
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ABOUT CYBERWHYZE
2530 J St. Suite 300
Sacramento, CA
T: (916) 471-4591